CASE STUDY

Will + Blu Interiors

Will + Blu Interiors came to me with a need for a full brand refresh and website overhaul, but in a simplified + refined kind of way. Owner and Principal Designer, Brittany Poll, had a clear vision — clean typography, earthy neutrals, and a brand mark that felt unique to them. Countless florals were drawn to achieve this custom branded flower — a symbol that defines the luxurious yet natural element included in all their interiors projects. We perfected every letterform in the logotype — tweaking serif sizes, lengths, and proportions.

The website remains intentionally minimalist, featuring some really incredible photography from their latest work. My favorite part? The embossed brand flower in the footer. Swoon.

Please explore, and get lost in the world of Will + Blu.

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