Will + Blu Interiors came to us seeking a refreshed brand identity and website that felt effortlessly refined. Owner and Principal Designer Brittany Poll envisioned a visual identity rooted in clean typography, earthy neutrals, and a distinctive mark that reflected the studio’s luxurious yet natural approach to interiors.

At the heart of the identity is a custom floral mark, thoughtfully illustrated through countless iterations to capture the studio’s organic elegance. Every detail of the logotype was considered, from the proportions of each letterform to the subtle refinements of its serifs, creating a cohesive and timeless visual language.