CASE STUDY

WELL INTENDED

Visit well-intended.com

The inspiring holistic health coach Tiana Devasier-Mahmud created Well Intended to help people in their health journey, whatever that looks like for them. The brand identity, digital home and collateral for the brand is a true creative mirror of Tiana’s mission and values. The overall style of the brand is warm, inviting, minimal, balanced, and of course, health-inspired.

Case study includes —

  • name consultation

  • primary logo

  • wordmark

  • submark

  • tagline

  • color palette

  • typography system

  • web design (desktop & mobile)

  • social media templates

  • social media announcement campaign

  • note card

  • business cards

  • health intake forms

Brand Reveal
Smartphone on beige sofa displaying a morning routine e-book cover with a photo of lemons, a spoon, and a glass of water on a wooden tray.
Fresh organic vegetables including tomatoes, onions, kale, beet, and butternut squash arranged on a marble surface with the text 'bettering health, your way' overlaid.
A person wearing a cream-colored sweatshirt with the words 'Well Intented' and 'bettering health, your way' printed on the front, along with a gold chain necklace.
A smartphone resting on a beige fabric surface, displaying a message that reads 'Let's be well-intended, TOGETHER. Well Intended' along with a picture of a woman in a kitchen.
A color palette featuring six colors: linen, dusty rose, sand, frost, warm charcoal, and white, along with their hex codes and color descriptions.

COLOR STORY

WEB DESIGN

Laptop on a white fabric surface displaying a website titled 'Well Intended' featuring a woman preparing vegetables in a kitchen.
Desktop computer displaying three health programs: one month, three months, and six months, each with a picture of a woman or a book and descriptive text. The computer is on a light wood desk with a glass of water, a smartphone, a keyboard, and stacked books nearby.
Laptop on a white textured couch displaying a webpage about health services, with a brown cushion in the background.
A computer monitor on a wooden desk showing a website called Well Intended, featuring a woman in a yoga pose in a bedroom.
Explore the Website

INSTAGRAM CAMPAIGN AND TEMPLATES

A woman with long brown hair smiling in a kitchen, reaching for a bowl of strawberries, with various food items and a soap dispenser on the counter.
Person holding a glass of water next to a wooden cutting board with two lemons and a small dish of nuts or seeds on a marble countertop.
A woman with long hair and jewelry, sitting on a bed, writing in a notebook with a pen.
A person holding a bowl of strawberries and blueberries at a wooden table, with a jar of oats and a bowl of apples on the table, alongside a framed quote about healthful living.
A young woman practicing yoga in a meditative pose on a bed in a bright, minimalist bedroom with large windows and light-colored curtains.
A wellness checklist document with five items: Nutrition, Movement, Relationships, Stress Management, and Spirituality, along with a note saying 'Well Intended' at the bottom.
Fresh vegetables including broccoli, radishes, tomatoes, onion, and a potato, arranged on a marble surface and a wooden cutting board with a knife, with overlay text about spring produce recipes.
A woman preparing food in a modern kitchen with marble countertops, wooden cabinets, and a gold accent light. The image has a pastel blue background with text reading "Let's be well-intended, TOGETHER" at the top and "Well Intended" at the bottom.
Woman sitting in an office chair reading a book near a wooden desk with a stack of books, a notebook, and a pen, by a window with curtains and a potted plant.

TIANA’S TESTIMONIAL

Kind words from Tiana on the experience that was creating her brand with Emma Peugh Studio…

A person holding a bowl of strawberries and blueberries under a pouring stream of liquid, likely water, with text overlay of a testimonial about working with Emma, a brand development and design expert.
Back to All Case Studies