CASE STUDY

TRANSITIONS

Brand identity, website and marketing booklet created for new business focusing on luxury estate buying, Transitions. The goal was to evoke thoughtfulness, as anyone utilizing this service is going through a difficult time with a loss. The branding was to be colorful and cheery, yet empathetic and powerful.

Case study includes —

  • primary logo & secondary marks

  • color palette & typographic system

  • marketing booklet

  • Squarespace website design & development

Printed brochure displaying color options and logos for Transitions, a brand for trusted estate buyers, placed on a flat surface with a light-colored curtain in the background.

BRAND GUIDELINES

A culmination of brand elements showcased in one space.

BEHIND THE LOGO

The primary logo, above, exudes a sophistication because of the serif typeface and classic type treatment. The submarks and icons below showcase a griffin enclosed in a circular shape, meaning protection and trust.

SUBMARK

Black circular badge with a white heraldic griffin at the center, surrounded by the text "Trusted estate buyers" at the top and "by National Rarities" at the bottom.
Official seal with a lion and eagle symbol and text that reads 'Trusted Estate Buyers by National Rarities'.

ICON

Gray emblem of a griffin inside an oval on a black background.
A black background featuring a green emblem of a winged lion within an oval border.
A black background with a gold crest featuring a stylized winged lion within an oval frame.
A stylized emblem featuring a dragon in a circular border on a black background.

MARKETING BOOKLET

Strong photography, simplistic layouts and the brand’s type hierarchy utilized in a printed marketing booklet for outreach and partnerships.

An open magazine with a color photo of an elderly woman smiling on the left page and a black and white photo of interlocked hands on the right page, both featuring a logo of a lion at the top corner.
Open catalog displaying various items for sale, including jewelry, diamonds, watches, silver and gold items, coins, art, memorabilia, antique toys, and advertising materials, with a photograph of a man lifting a laughing child inside a warmly lit room.

WEBSITE: SQUARESPACE DESIGN & DEVELOPMENT

A laptop on a white table displaying a website titled "Trusted Estate Buyers" with an image of hands holding a key.

The Transitions website follows an organized grid layout for people of all ages to easily navigate. A mixture of black & white and color photography is used to add a layer of interest, while remaining timeless in aesthetic. A strong type hierarchy is used to create an eye-catching structure that flows seamlessly.

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