CASE STUDY

OLIVIA PELTIER PHOTOGRAPHY

Brand identity created for talented photographer capturing the adventurous and wild, and especially those in love. The goal was to evoke emotion in the branding, to be accompanied by a whimsical feeling of hand-drawn elements, and to remain authentically timeless.

Case study includes —

  • primary logo & secondary marks

  • brand elements

  • print collateral

  • digital collateral

BEHIND THE LOGO

The primary logo, above left, exudes a sophistication with an adventurous spirit because of the typeface pairing — a strong serif and a boho script. The secondary marks, above right, are enclosed versions to be utilized in more minimalistic design scenarios.

Print Collateral
note cards & marketing cards

Digital Collateral
social media templates & profile imagery

BRAND ELEMENTS

hand-drawn and digitized for a custom touch

INSTAGRAM GRAPHICS

to launch the brand, illustrations and typographic posts were created to promote the brand’s new look

Photos by Olivia Peltier