CASE STUDY

OLIVIA PELTIER PHOTOGRAPHY

Brand identity created for talented photographer capturing the adventurous and wild, and especially those in love. The goal was to evoke emotion in the branding, to be accompanied by a whimsical feeling of hand-drawn elements, and to remain authentically timeless.

Case study includes —

  • primary logo & secondary marks

  • brand elements

  • print collateral

  • digital collateral

A woman and a man with a white llama in an outdoor setting. The woman touches the llama's face, and the man looks on smiling. The woman is wearing a white dress, and the man is wearing a gray suit. The image has overlaid text with the name Olivia Peltier and the words 'photography for the adventurous and wild at heart.'
Black background with an illustration of a white paper airplane centered.

BEHIND THE LOGO

The primary logo, above left, exudes a sophistication with an adventurous spirit because of the typeface pairing — a strong serif and a boho script. The secondary marks, above right, are enclosed versions to be utilized in more minimalistic design scenarios.

A round wooden table with two items on it: a photograph of a woman in an elegant dress and a white envelope with text, set in a cozy, softly lit room.
A couple in wedding attire sharing a close, intimate moment in a snowy outdoor setting. The groom holds the bride's face while holding a bouquet of white roses and greenery. The bride is in a white lace wedding dress, and the groom is in a dark suit. There is a circular overlay with the text 'For the adventurous and wild at heart' around a leaf illustration.

Print Collateral
note cards & marketing cards

Digital Collateral
social media templates & profile imagery

Cover of a photography portfolio or book titled 'Olivia Peltier photography,' with the subtitle 'For the adventurous and wild at heart' on a textured brown background.
Two white envelopes on a wooden surface. The top envelope has text that reads 'Olivia Peliter, photography, for the adventurous and wild at heart,' and the bottom envelope has a small illustration of a bridge with the text 'a note from olivia, with love'.

BRAND ELEMENTS

hand-drawn and digitized for a custom touch

A black and white graphic design with multiple styles of plant and nature-themed illustrations and text, including leaves, a hammock, an arch bridge, and cursive handwritten text 'Oklahoma Peltier'.

INSTAGRAM GRAPHICS

to launch the brand, illustrations and typographic posts were created to promote the brand’s new look

Photos by Olivia Peltier

Back to All Case Studies