CASE STUDY

OLIVIA MUNIAK

Collaborating on details like layout, copy, imagery, product features, affiliate links and CTAs made this partnership with expert chef and event designer truly come to life. Created weekly email marketing newsletters to promote products and create brand awareness within Olivia Muniak’s community and beyond, as well as a holiday digital ad campaign to promote holiday sales on her custom ceramics line.

Case study includes —

  • brand identity for Substack: Lazy-Fancy

  • email marketing: design and development with Adobe and Klaviyo

  • social media: reel creation, copywriting assistance, content calendar support

  • holiday digital ad campaign

Brand Reel

EMAIL MARKETING LAYOUT DETAILS

A large white bowl filled with shrimp garnished with herbs, placed on a marble table with small bowls of sauce and tongs nearby.
A food and drink menu featuring 'Caviar Chips & Dip' for aperitivo hour, with images of potato chips, a caviar dip, and cocktails garnished with green olives.
A marble countertop with a block of cheese, a striped towel, a round white plate with hazelnuts, a bowl of green berries, a white pitcher, and white nested bowls, with a black cloth and purple grapes in the background.
Two salads on a recipe card titled 'Salads and Sides.' The left features a Kale and Fennel Salad with a decorative table setting, and the right shows a Persimmon and Radicchio Salad being prepared.
A webpage displaying dinnerware options with a photo of stacked plates and bowls at the top, and two product selections named CENA Set and FIORE Dinner Plate with descriptions and 'Shop' buttons.
A webpage promoting Olive Oil Martini cocktails with a top photo of a cocktail with a glass, olive, and cheese; a second photo of a person in a red patterned dress preparing the cocktail with a bowl of oranges and other ingredients; and a third photo
Display of essential kitchen tools including a chef's knife, a block cutting board, a Staub oval pan, a dough scraper, a mezzaluna, and a mandoline.
A festive holiday table setting with candles, greenery, a bundt cake, and tableware arranged for a celebration.
A holiday-themed food menu with images of a woman dining, a sliced beef tenderloin with vegetables, a pot of stew, and wine bottles and glasses, with decorative candles and greenery in the background.
A woman cooking in a kitchen, stirring a pot on the stove, holding a glass of white wine, wearing a black off-shoulder top and checkered scarf.
An advertisement for Olivia Muniak's Om Collection featuring a display of white dinnerware, bowls, and plates with a background of greenery and candles.
A cake stand with a bundt cake topped with chopped nuts and surrounded by eucalyptus leaves, with three oranges at the base, against a plain background.
Smartphone leaning against a light beige sofa displaying an online shopping app with home decor items.

LAZY-FANCY SUBSTACK BRAND IDENTITY

Olivia and I collaborated to create a new visual identity for her Substack, Lazy-Fancy. A look that’s anything but lazy, we went bold with color and a vibe that’s truly one to stand out.

Colorful graphic design for the book 'Lizy-Lancy' by Olivia Muniak, displaying the title in various colors including red, blue, yellow, green, and orange, with playful, decorative fonts.
A table set with plates of food, including a bowl of cooked pasta with cheese and a plate with grilled meat and salmon, all topped with green sauce. A person's hand holds a large bowl of pasta, and a smaller bowl of green herbs is on the table. There is also a pair of spoons on the table, with a background of outdoor setting.
A woman in a patterned dress with blue, white, and black design on a boat at sea, with houses on the shore in the background. The boat's railing and life preserver are visible. The words 'LIZZY' and 'LANCY' in large red letters, with 'by Olivia Muniak' underneath, are superimposed on the image.
Screenshot of a food blog titled 'Lazy Fancy Picnic' showing a photo of a snack wrapped in paper.
Screenshot of a food blog homepage titled 'Lazy Fancy' with various articles about food and entertainment, featuring a woman grilling outdoors.

HOLIDAY DIGITAL ADS

A collection of beige and white tableware, including vases, bowls, and a pitcher, arranged on a marble countertop. The image promotes a furniture collection for home gatherings.
A woman in satin pajamas kneeling on a brick floor, arranging dishes on a shelf. Overlay text introduces 'The Tableware Collection' by Olivia Muniak with a 'Shop Now' button.
A table set with various appetizers and finger foods, including shrimp, crackers, sliced meats, cheeses, grapes, and dips, with greenery and candle accents for a casual gathering.
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