CASE STUDY

KATHERINE WOHL NUTRITION

Brand identity created for functional wellness expert and nutritionist, Katherine Wohl. With a focus on women’s and pediatric health, Katherine’s goal was to embody an approachable, elevated and beautiful brand identity, including a strong typographic treatment.

Case study includes —

  • primary & secondary logos

  • color story

  • website

Book cover with a minimalist design, displaying the title 'Katherine Wohl Nutrition' in black text on a textured background with geometric shadow shapes.
Image of a kitchen with white countertops, beige cabinets, and various kitchen items such as ginger, a cup, and a green leafy plant.

BEHIND THE BRANDING

The primary logo has several ligatures connecting letterforms to represent the trustworthy connection Katherine creates with her clients. The ligatures are formed on soft curves to show that Katherine’s work is empathetic, helpful, endearing. The color palette is very natural, organic and Earthy, as Katherine strongly encourages consuming health-focused food from the Earth.

A woman smiling in a kitchen holding a bowl of raspberries, with fresh vegetables on the counter, and the text 'Katherine Wohl Nutrition' overlayed.
The image shows a white tablet on top of a book on a wooden table. The tablet displays a website for Katherine Wohl, a nutritionist. The website features an image of blueberries and other produce, with text about functional nutrition for women's health and pediatrics. There is also a photo of Katherine Wohl holding a bowl of berries.
A minimalist workspace with a light wood table, a laptop, a smartphone, an open notebook, a pen, a glass of water, and a chair, set against a white wall.
A close-up of a bowl filled with fresh strawberries, blueberries, blackberries, and raspberries on a wooden surface with the text "Katherine Wohl Nutrition" overlayed in the center.

Photos courtesy of Katherine Wohl

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