CASE STUDY

HONEYCAT JEWELRY

A minimalist, everyday jewelry brand with an ultra feminine touch. Working with the Brand Effect team, client’s goal was to create compelling social media advertisements, utilizing fresh brand photography.

Case study includes — 

  • art direction

  • set styling

STYLING GALLERY

All photography by Folchi Creative, created as part of the Brand Effect team in 2021

BEHIND THE DESIGN

From layering textures and fabrics, to determining which gold jewelry should be placed together, beautiful light and depth was captured by Natalie Folchi to showcase HoneyCat’s latest jewelry line. Models were advised to wear neutral tones with classic fabrics and shapes, to bring the jewelry to life on set.

Photography was used in motion graphic social media ads created by Brand Effect team member, Colleen Irmen. Holiday campaign ROI deemed successful with an overall increase in “add to carts.”