CASE STUDY

FIKA SUPPER CLUB

A Supper Club concept by Ella Saddler focused on community, conversations and slowing down.

Case study includes —

  • brand strategy

  • logo development

  • content creation: static imagery and reel for Instagram

A table setting with a menu, a white ceramic cup, and a white ceramic plate, with an overlay text for a supper club event.
Outdoor wooden table set with plates, a salad with tomatoes, corn, and basil, a flower arrangement, and a sign reading 'FIKA SUPPER CLUB at the Farmlette.'

INSTAGRAM REEL

Watch the night play out in this curated Instagram Reel, showcasing the tablescape, food and wine pairing, and beautiful scene created by the host, Ella Saddler.

Watch the Reel
A dining table set outdoors with beige plates, napkins, and ceramic cups, a bouquet of colorful flowers in a glass jar, a large bowl of spaghetti, and a platter of tomato, basil, and corn salad.
A table set outdoors with a vase of mixed flowers, a bowl of salad with feta cheese, an empty wine glass, and some dishes and utensils.
A restaurant menu titled 'Saturday July Second' placed on a wooden table with a fork, knife, a ceramic cup, and a plate partially visible.

Imagery taken during the July Supper Club

BEHIND THE LOGO

The idea of connection is woven into the design of the logo, with the letters being formed into tightly woven ligatures. A thin, serif typeface was chosen for the main logo font paired with a clean and crisp sans-serif to convey an easy-going mood, bringing people together in a relaxed setting.

Embossed logo reading 'FKA Super Club' on a beige surface with minimalist typography.
Embossed logo of 'FKA' with 'Supper Club' text on a light-colored textured background.
Embossed logo of EXA Super Club on a gray textured background.
Visit FIKA Supper Club
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