client
Assembly Edit
vision
Assembly Edit is a hospitality photography brand by Melissa Chu, rooted in the art of travel, thoughtful storytelling, and vibrant luxury. Inspired by the beauty of coastal destinations, the brand captures a sense of place through a fresh, expressive, and editorial lens.
The visual identity draws from the ease of coastal living, pairing organic details with a polished, collected aesthetic. The coastal-inspired mark introduces a sense of personality and charm, creating an identity that feels elevated and inviting.
RESULTS
At its heart, Assembly Edit is about more than beautiful imagery; it’s about creating a feeling. From destination-driven hotels to thoughtfully curated dining experiences, Melissa brings each space to life through her vibrant perspective and eye for detail. The result is a brand that invites you to slow down, explore, and step into her world.
CREDITS
Brand Photography by Melissa Chu